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Two New Colors Added to Top-Selling OneTouch(R) UltraMini(R) Blood Glucose Meter Collection

September 12, 2008 by Rx Times  
Filed under Rx News

MILPITAS, Calif., Sept. 12 — LifeScan, Inc., maker of the
OneTouch(R) Brand of blood glucose monitors for people with diabetes, has
introduced two new colors for the popular OneTouch(R) UltraMini(R) Meter.
The distinctively designed, easy-to-use meter is now available in Purple
Twilight(TM) and Blue Comet(TM), as well as the existing color choices of
Limelight(TM), Pink Glow(TM), Jet Black(TM), and the original color, Silver
Moon.(TM)

The two new colors are in response to consumer preferences. During the
2007 “What’s Your Color?” Giveaway, an online sweepstakes in which 10,000
winners received a OneTouch UltraMini Meter in the color of their choice,
entrants were also asked to vote for their favorite future color offerings,
and purple topped the list. In subsequent customer feedback and market
research, LifeScan also found that purple was the top requested color among
women and blue was the overall most-requested color among both men and
women.

“By providing people with product choices that reflect their individual
taste and sense of style, we hope to help make glucose monitoring feel a
little less clinical and a lot more personal,” said Kim Mullarkey, LifeScan
Vice President of U.S. Marketing. “At LifeScan, we believe it’s important
to listen to our customers and provide them with additional product
offerings that they can feel good about. Based on customer voting and
follow-up research, we are very pleased to offer these two eye-catching new
colors that customers have been requesting.”

Since the introduction of colors in 2007, the OneTouch UltraMini Meter
has become the number-one selling blood glucose monitor nationwide. With
its sleek and visually striking shape and size, the OneTouch UltraMini
Meter is small, fast and simple to use.

The OneTouch UltraMini Meter uses OneTouch(R) Ultra(R) Test Strips,
which have the lowest copay on the most health plans, saving patients an
average of $240 per year.* The strips are also covered by Medicare Part
B,** and many patients without insurance can receive them at a significant
discount through the Together Rx Access plan (http://www.TogetherRxAccess.com).

The OneTouch UltraMini Meter is available at retail, mail-order and
online pharmacies. For more information, visit http://www.OneTouchUltraMini.com.

LifeScan, a Johnson & Johnson company and a leading maker of blood
glucose monitoring systems, is dedicated to creating a world without limits
for people with diabetes. For healthcare professional resources, and
information on diabetes care and LifeScan products and services, visit

http://www.LifeScan.com.

* Data on file. Some health plans may have more than one brand covered
at the lowest copay.

** Copayments, restrictions and deductibles may apply.

AW 3033545 A

SOURCE LifeScan, Inc.

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